After the organization, this is one of the
game-changer. Everyone can prepare a good “organized speech” about his wedding day workflow but the real thing to see are the
reviews from past couples. Ask or check for past reviews on an
independent website. I’m focusing on the world “independent” because, unfortunately, reviews that you can see on photographer’s websites can be fake. I know, I know, it sounds bad but it happens. I use weddingwire.com for my client’s reviews (
see the reviews page here) but also Google and Facebook work fine.
Publications have less importance in my opinion, but if there are a lot of publication on different and important online blogs, well also this is a sign of quality since it is hard to be published by a specialized wedding blog and only the best is going online, due to high competition.